“That’s the new frontier, which is studying our footwear in game—we can seed a product in game and understand the effect that it has on our athletes at full speed. The game data also allows us to say, ‘Where can we make a large effect or a large improvement on the athlete?’—whoever that athlete is, whether it’s high school or even elementary school or adult rec league. I think what success looks like is just people excited to play sport and creating a healthy, active lifestyle. And if we can understand all those different cohorts and make better product for them, then that cycle just lives on. I think ultimately it’ll serve both ends of the pipeline that is consumer-facing, but also then more research questions will follow, and good research always leads to more questions.” – Nick Frank