“It usually starts with a problem that nobody has solved yet or maybe somebody hasn’t solved elegantly. And somebody in our team may have an idea that says, hey, you know what? I think we can test and try this. I think we can make it better. I think we can ease suffering or ease the pain or ease the problem through a different solution. A lot of times the ideas come from maybe it’s a past project that somebody has worked on, it could be new eyes on an old project. It comes from many things, but I think the primary thing is collaboration amongst the different innovators because there’s people—it’s such a diverse group—there’s people from so many different disciplines that come together and I think that’s where the magic happens is when you get all these people from different places coming together to solve a problem together.” – Christina Gipson